Friday, November 26, 2004

Roaming charges: Taken with BREW

BREW is a tradeoff. On the one hand, it's a viable choice for the mobile developer, particularly when it comes to breaking into the subscriber services market. The BREW ecosystem combines developmental efforts with an integrated business plan and worldwide delivery mechanism, providing a simple way to get an app from being coded to being a revenue generator. On the other hand, the technology is both proprietary and centralized. This kind of development won't be for everyone. If you want to distribute your code on your own and cut your own distribution deals, you might chafe under BREW's centralized model. Apps written in BREW only run where Qualcomm sends them; and at Qualcomm's discretion. That said, the general consensus on BREW seems to be that it's a proven moneymaker, which is a huge consideration if you're running a business instead of a hobby shop. Once again, Qualcomm has carved its own niche."


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